The Long Drink or Lonkero, is a refreshing blend of citrus (predominantly grapefruit) soda, tonic water, and gin, is known as Finland’s national cocktail and was originally created for guests attending the 1952 Helsinki Summer Olympics.
As an official sponsor of the National Hockey League, Finnish Summers will also air during playoff hockey later this spring. The campaign can be seen across social and digital media as well as in linear TV, starting with this month’s college basketball tournament. clients like the Boston Beer Company, who share the mindset and immediately saw what we could bring to the table”, continues Juha-Matti Raunio, Brand Lead from TBWA\Helsinki.Bevy Long Drink’s premiere campaign, Finnish Summers, is rolling out nationally this spring. What makes me grateful and extremely proud is the opportunity to ’export’ these traits and values in our work with great international and U.S. “Back in 2014 the theme for the Eurobest awards hosted in Helsinki was ‘Honesty – Invented In Finland’ which I still look back with pride as transparency and the ability to laugh at oneself truly are in season in marketing now. Working with a Finland-based agency like TBWA\Helsinki for the launch campaign allowed us to authentically tap into the Nordic state of mind and translate that into something US drinkers will love,” says Lysyj. “We want drinkers to be swept away to a Finnish wonderland with every pure and crisp sip of Bevy Long Drink. Nearly 4,000 miles and 7-hours separate the Bevy Long Drink team at Boston Beer Company from the creative minds at TBWA\Helsinki, but no distance is too great to tell the story of this Nordic-inspired refresher. Because let’s face it, Finnish summer and winter are pretty much the same even though they land on different months – or as traditional native irony puts it, “yes, the Finnish summer is short, but luckily there’s not too much snow.” Golfing in the snow, sunbathing under the Northern Lights and a pool party around an ice-fishing hole are twists on traditional Finnish summer activities on display in the new campaign rolling out this spring. “Finnish Summers” helps drinkers warm up to the Long Drink with the coolest campaign everĬreated in partnership with TBWA\Helsinki, the Bevy Long Drink launch campaign, Finnish Summers shines a light on the enigmatic realities of Nordic life. we tapped into the mindset of the happiest country on earth,” explains Lesya Lysyj, Chief Marketing Officer, Boston Beer Company. To introduce Finland’s best kept secret to the U.S. Through Boston Beer Company’s ongoing research and constant innovation, we’ve developed the Bevy Long Drink – easy drinking with an ABV of 5.8%, our take on this Nordic classic packs flavor and a punch – perfect for any occasion. “We know drinkers are searching for the sessionable refreshment but don’t want to sacrifice taste. drinkers on the search for the next best thing. Inspired by traditional Finnish cocktail, the ‘Long Drink,’ the makers of Bevy Long Drink are going the distance to tell its story to U.S. But it’s the perfect scenario to introduce Bevy Long Drink, a new hard citrus refresher from the Boston Beer Company to the U.S. To many, these would not be considered ideal filming conditions.
Bevy drink full#
Full details are below.īOSTON / HELSINKI – Imagine this: it’s early winter in Lapland, the thermometer shows -13☏ and there’s a total of 141 minutes of daylight per day. in Boston, Massachusetts has announced a new ad campaign for the company's new Bevy Long Drink, inspired by a traditional Finnish cocktail. Link to Instagram Page Displays the Instagram logo and links to the iSpot.The Boston Beer Co.Link to LinkedIn Page Displays the LinkedIn logo and links to the page.Link to YouTube Page Displays the YouTube logo and links to the page.Link to Twitter Page Displays the Twitter logo and links to the page.Link to Facebook Page Displays the Facebook logo and links to the page.“A Refreshing Take On A Finnish Cocktail”Īdd Hello - Martin Solveig (Feat.
Bevy Long Drink is constantly expanding, so the beer company may find its way to a store near you soon. With a refreshing citrus taste and a dash of alcohol, it's a great way to chill out and enjoy the good times.
In a snowy landscape, Bevy Long Drink shows off its new refresher drink the Hard Citrus Refresher.
Bevy drink tv#
There's a Better Way to Measure TV & Streaming Ad ROI Spend 🔒 TV Impressions 🔒 National Impressions 🔒 Local Impressions 🔒 Comments Unlock These Ad Metrics Now National Airings 🔒 First Airing 🔒 Last Airing 🔒 Creatives 🔒 Recently Aired On 🔒 Est.
0 kommentar(er)
